Sandra’s Story

Sandra’s Story

Discovering the wonders of Photoshop at the early age of 13, editing and creating digital art pieces instantly became her artistic passion, along with painting and drawing.  She studied film photography in high school and continued these passions, though the Commercial arts and training college at night while working full time as a Graphic designer. As opportunities continued to open, Sandra ended up pursuing a 12 year long career in Graphic design and marketing.  But her passion for photography never wavered, taking photos every chance she got.  Eventually, in 2008 Sandra took the leap of finally pursuing a career in photography by opening her own photography business,  adequately named “Moffatt Photography”  Then in 2011 Sandra decided to focus her efforts by opening a fully equipped studio and becoming a newborn photography specialist, ultimately leading to her photographing over 200 beautiful bundles of joy every year and winning several photography awards for her work with babies.

Sandra is a known expert in handling and working with newborns and her unique creative style lead to her gaining fans from around the world. But it wasn’t until she had to employ the services of an inexperienced newborn photography assistant in 2014 that she realised how unsafe the newborn photography learning process really is. Horrified at the thought of her new assistants practicing on precious babies, she instantly set to work on changing industry practices.