Photography baby training doll

Empowering Newborn Photographers

StandInBaby reduces your learning time by up to 90%

By completely eliminating your “window of opportunity”.... You know, that time between your baby actually going to sleep so you can practice, and them waking up.


how confident you would be if you could repeat each step, until every action becomes so gentle and free flowing that you don’t disturb the baby with every movement you make!

How would your client gallery look, if you could pre map your entire session flow, client focused to their individual tastes and styles but streamlined for minimal movements and less disruptions to your baby.

Imagine reducing your overall shoot time but maximising your client gallery? Would images of your clients toddler turn out better if you had a chance to see what they were capable of first? If you could quickly and easily make adjustments that would put them at ease before the pressure of placing their newborn sibling in their arms?

StandInBaby™ is the game changer. Changing everything from how you learn and create, to how you instruct your clients and streamline your session flow.

Hands Under Chin Pose


Refine your skills and learn faster
Work alongside online tutorials
Design new and exciting concepts

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The art of newborn wrapping


Broaden your audience with how-to tutorials
Teach hands-on workshops
Design new and exciting concepts


StandInBaby® Digital PLUS Bundle

Original price was: $ 599.32.Current price is: $ 479.96.


StandInBaby® All inclusive Bundle

Original price was: $ 567.12.Current price is: $ 499.76.


StandInBaby® | Single

$ 434.92


StandInBaby® Romper Bundle

$ 455.72

Case Study

Faryl Loew Photography


Tell us about your business?

After graduating college in 2013, I went to work for a mall studio to help pay for the bills to help pay for grad school. It was there that my love for photographing children grew. I started my company in 2014 and it was an instant success. I currently do not have a studio, but instead travel to my client’s homes where I set up my own studio in their space. I usually use my studio lighting, but occasionally my client’s have beautiful natural light that I cannot pass up!

What are your business goals?

My goals right now are to purchase a home with my husband where I can have the studio of my dreams. I have a lot of clients in New York City and with trying to start a family, that drive (1-2 hours) is just becoming too much. I would also like to start teaching workshops in the near future!

What challenges were you experiencing prior to purchasing StandInBaby?

There were just some poses, wrapped and unwrapped that I was just not nailing. Within a few hours on using my SIB, I was able to figure out the correct positioning and angle baby needed to be to get it perfect.

What made StandInBaby appeal to you?

The most appealing thing was how life life-like it was. I would finally be able to accurately practice poses that I was having troubles with. It also gave me the opportunity to be able to teach others, which is something I have been wanting to do for a long time.

How have you benefited from using StandInBaby?

In the few weeks of using my SIB, I have perfected wrapping techniques I had been trying to nail for over a year, as well as coming up with new poses for my sessions. I can’t wait to bring it on location to help parents feel more comfortable with family shots as well!

Anything else you’d like to add?

StandInBaby is beyond anything I was expecting. I am so thankful to the Moffatts for everything they have done to help this community!

Hear from the Experts ...

“SIB is amazing. I have held her for two minutes and immediately she felt like she was a real baby. The fluidity of her body is exact. Her measurements - precise. I believe she will revolutionize the newborn industry in regards to baby safety training and handling."exact replica rolex day date mens 40mm m228396tbr 0018 white dial watch

Ana Brandt - Newborn Photographer



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Get a full return on your StandInBaby Investment

in just 3 easy steps

1. Purchase

Purchase up front or via our easy payment plans

2. Practice

Receive instant access to our "Members Lounge".  Showcasing an ever growing catalog of FREE easy to follow tutorials and videos.

3. Rent

Recoup your investment by renting out your StandInbaby to local newborn photographers